Pick 'n Pay was established in the year of 1967, when Raymond Ackerman bought the first stores. Two years later the company was announced as “the star of the Cape supermarket scene” by financial publication. In the begging, the company was privately owned by Ackerman and his family. In 1976, Pick’ n Pay launched its own brand named No Name. The company expanded itself rapidly by becoming a leader on retailer marked and winning the consumers’ love and trust as well as by proving the best working environment for the employees. Until the year of 1997 approximately 30, 000 people were working for the company. In the year of 2001 the company presented the online shopping. During the year of 2007, the company faced new logo as well as celebrated their 40th anniversary from their foundation. Today Pick 'n Pay is one of the biggest, prosperous and preferred by the consumers retailer on South African market.