All shops Game South Africa

In 1970, the first Game’s store opened doors in Durban, KwaZulu- Natal region, South Africa. At that time, the founders of the store thought that the shopping had become boring and not trendy. That way it was born the concept of enjoyable shopping experience and friendly shopping environment. The pink color that is used for the logo of the brand was created and selected also from the time of the foundation of the company. Game as well as other South African companies are owned by Massmart Holdings Limited, which is the third largest distributor of consumer goods in Africa and the one of the leading wholesaler of basic foods and retailer of general merchandise, home equipment and liquor.

On the Game’s official website the consumers can find a variety of catalogues. Some of the leaflets are divided into regions and cities/ towns. There are specific brochures for babies and their mothers as well as for every specific coming holiday and particular leaflet for alcohol and non- alcohol beverages. In the weekly catalogues are presented the best deals for food, non- food, electronics, appliances and household goods. 

Game is operating in 150 stores throughout 12 African countries. Those countries are as follows: South Africa, Mozambique, Tanzania, Botswana, Lesotho, Ghana, Uganda, Namibia, Nigeria, Zambia and Malawi. Game is a leading discount retailer functioning on the South African market as well as on the other surrounding countries’ markets. The mission of the company is to provide the consumers with the various assortment of items on the best promotional prices on the market. The company proved that the offered items, which are on proposed deals are at lowest prices compared with the competitors’ ones. In Game’s stores can be found a big assortment of items such as: fresh and quality food goods, groceries, branded electronics, clothing, appliances, health and beauty products, everything for the garden, computers, cellphones, items for babies and children and much more.